Adidas Energy Boost

As a lead animator on this adidas Energy Boost campaign, I brought the shoe to life from the sole up. I elevated the sneaker with crisp texturing for everything from ultra-tight closeups to full-speed flyovers. The highlight for me was animating the kinetic sequences where the shoe assembles itself mid-air, each component locking into place like a precision machine. To visualize the tech under the hood, I modeled and animated abstract forms—fluid, energetic, and engineered to echo the comfort and bounce of the Boost sole. A fusion of precision and performance, powered by Cinema 4D and After Effects.